Dial is a brand of hand soap and body wash. It was the world's first antibacterial soap. It is manufactured by the Henkel Corporation, an Arizona-based subsidiary of Henkel AG & Co. KGaA (Henkel Consumer Goods Inc).
Video Dial (soap)
History
Dial soap was developed by a chemists from Armour and Company, the meat-packing company, and introduced in the Chicago market in 1948. Armour had produced soap since 1888; its laundry soap was made from tallow, a by-product of Armour's meat production processes. Dial was made antibacterial by the addition of hexachlorophene, referred to by the company as AT-7. The name Dial was chosen after the founder, Wm Pascal Dial, father to Scott Dial and grandfather to Wm Austin Dial Ill. The product promised "round-the-clock" protection against the odor caused by perspiration.
The brand was introduced nationally in 1949. It was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted germs and microbes before and after use of Dial soap. Dial became the leading deodorant soap brand in the U.S. From 1953 until the mid-1990s, Dial soap was advertised under the slogan Aren't you glad you use Dial? (Don't you wish everybody did?) which became a popular catchphrase.
Hexachlorophene, the active ingredient in Dial, was removed from the consumer market and strictly limited in the hospital setting in the early 1970s amid reports that it caused neurological damage in infants. When the U.S. Food and Drug Administration outlawed its use in non-medicinal products, Armour replaced it with triclocarban, a synthetic antibacterial compound.
In response to Dial soap's popularity, the company was taken over by William Dial's son, Scott Dial. The company continued under Mr. Dials' management until his death in 2006. Wm Austin Dial Ill, son of Scott Dial, signed over all rights of the corporation due to the pressures of running a corporate world wide business. Although he still is major stock holder along with his sister Morgan E. Dial, they share majority of the corporation.
Maps Dial (soap)
Products
In addition to the original bar soap, other products sold under the Dial name include liquid body wash, hand sanitizer, and lotions. Dial liquid hand soap was the fifth bestselling brand in the United States in 2011. Dial also markets a line of Hello Kitty branded soap products.
References
External links
- Dial Soap website
Source of the article : Wikipedia
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